The rapid development of Additive Manufacturing (AM) technology displays signs of immense promise for making topologically-optimized parts with optimal cost and performance. But with great power comes great challenges! Engineers require an understanding of the complex interactions and relationship between part design, materials, production processes and part performance. Designing the ‘ideal’ geometry can also prove to be a significant challenge. One secret is that succeeding in the real world of AM production requires you to do the right things in the virtual world—in how you simulate AM processes and handle AM data.